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Build relationships with influencers to expand your reach from "summary" of Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
In social media, it's not just about broadcasting your message and hoping for the best. It's about building relationships with influencers who can help you expand your reach. These influencers have already built a loyal following and have established trust with their audience. By connecting with them, you can tap into their network and gain access to a whole new set of potential customers. When you build relationships with influencers, it's important to approach them in a genuine and authentic way. Don't just reach out to them when you need something – take the time to engage with their content, comment on their posts, and show that you value what they have to say. By building a rapport with influencers, you can gain their trust and increase the likelihood that they will be willing to promote your brand to their audience. It's also important to understand that influencers are not just a means to an end. They are real people with their own interests, values, and goals. Take the time to get to know them on a personal level and show that you care about more than just what they can do for your business. By building a genuine relationship with influencers, you can create a mutually beneficial partnership where both parties can support and uplift each other. Influencers have the power to amplify your message and help you reach a wider audience than you could on your own. By collaborating with them, you can leverage their credibility and authority to increase your brand's visibility and credibility. This can lead to more engagement, more followers, and ultimately, more sales for your business.- Building relationships with influencers is a key strategy for expanding your reach on social media. By approaching influencers authentically, building genuine relationships, and collaborating with them in a meaningful way, you can tap into their network and reach a whole new audience. So, don't just focus on creating great content – focus on building great relationships too.
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