Summary of Innovating Innovation

Innovating Innovation is a book written by management expert David Fluss about the ways in which organizations can stay innovative and competitive in the current business environment. An effective innovation strategy requires three elements: data, processes, and people. Fluss outlines how to cultivate these components, provides tactics for different areas of innovation like product development, and offers tools to overcome the common roadblocks to successful innovation. He also suggests strategies for managing a culture of innovation, such as fostering an environment of creativity, learning, collaboration, and experimentation. Ultimately, the book provides a comprehensive roadmap for organizations looking to become more innovative.