The selfserving bias is the tendency to attribute personal successes to internal factors and failures to external factors from "summary" of The Handbook of Social Psychology by Daniel Todd Gilbert,Susan T. Fiske,Gardner Lindzey
The self-serving bias is a pervasive cognitive bias that shapes the way individuals perceive and interpret their own successes and failures. When people experience success, they tend to attribute it to internal factors such as their own abilities, effort, or intelligence. This internal attribution serves to enhance their self-esteem and maintain a positive self-image. By taking credit for their successes, individuals feel competent, capable, and in control of their lives. On the other hand, when individuals encounter failure, they are more likely to attribute it to external factors beyond their control, such as bad luck, the actions of others, or situational circumstances. This external attribution allows individuals to protect their self-esteem and avoid feelings of inadequacy or incompetence. By blaming external factors for their failures, individuals can maintain...
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