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Building trust is fundamental in influence from "summary" of Influence, New and Expanded by Robert B Cialdini

Building trust is fundamental in influence. When people trust us, they are more likely to listen to what we have to say and be influenced by our opinions and suggestions. Trust creates a sense of security and reliability, making others more willing to follow our lead. In order to build trust, we need to demonstrate honesty and integrity in our actions and words. When we are consistent and genuine in our behaviors, others are more likely to trust us. Trust is fragile and easily broken, so it is important to maintain trust through ongoing positive interactions. One way to build trust is through active listening. By showing that we value and respect others' opinions and perspectives, we can create a sense of trust and rapport. People are more likely to be influenced by someone who takes the time to listen to them and understand their point of view. Another important aspect of building trust is being reliable and following through on our commitments. When we do what we say we will do, others are more likely to trust us and see us as credible. Trust is built on consistency and dependability, so it is important to follow through on our promises.
  1. Building trust is essential in influence. Without trust, our words and actions are less likely to have an impact on others. By demonstrating honesty, integrity, active listening, and reliability, we can build trust and increase our influence over others. Trust is the foundation of effective influence, and it is important to prioritize building and maintaining trust in all of our interactions.
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Influence, New and Expanded

Robert B Cialdini

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