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Highlighting the benefits can help persuade others to see things from your point of view from "summary" of How to Influence Anyone Effectively: The Art of Persuasion by Susan Parker
When trying to persuade others to see things from our point of view, it is important to focus on the benefits that they will receive. Highlighting the advantages of agreeing with us can help shift their perspective and make them more open to our ideas. People are naturally drawn to things that benefit them in some way, so by emphasizing the positive outcomes of accepting our viewpoint, we can increase the likelihood of them being persuaded. When we appeal to others' self-interest and show them how they stand to gain from agreeing with us, we tap into a powerful motivator. Whether it is saving time, money, or effort, everyone appreciates the opportunity to benefit in some way. By clearly outlining these advantages, we make it easier for others to see why our point of view is worth considering. Moreover, highlighting the benefits can also help alleviate any doubts or objections that others may have. When we address their concerns and demonstrate how our perspective addresses their needs or desires, we build credibility and trust. This can create a more receptive environment for our ideas and make it easier for others to see the value in what we are proposing.- By focusing on the benefits of our point of view, we can make a more compelling case for why others should agree with us. When we show them how they will gain from accepting our perspective, we make it easier for them to see the merit in what we are saying. This approach can be a powerful tool in the art of persuasion, helping us to influence others effectively and achieve our desired outcomes.
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