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Avoid personal attacks to maintain focus on the issue from "summary" of How to Argue & Win Every Time by Gerry Spence
Argumentation thrives on clarity and focus. When discussions derail into personal attacks, the essence of the issue is lost. Engaging in personal criticisms shifts the attention from the matter at hand to individual faults, which clouds judgment and undermines the argument's validity. Human emotions are easily stirred, and when attacked personally, individuals often respond defensively. This defensive posture diverts the conversation from productive discourse to a battleground of egos. The goal should be to dissect the argument, not the individual. By maintaining a respectful tone, one cultivates an atmosphere where ideas can be explored without the weight of personal vendettas. Effective communication hinges on the ability to address issues directly. Present facts, articulate reasoning, and engage with the ideas presented rather than t...
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