Create a sense of urgency from "summary" of How I Raised Myself From Failure to Success in Selling by Frank Bettger
When you create a sense of urgency in your sales pitch, you are able to motivate your prospect to take action immediately. This urgency can come from various factors, such as limited time offers, scarce inventory, or impending price increases. By highlighting these factors, you can push your prospect to make a decision sooner rather than later. One way to create a sense of urgency is by emphasizing the benefits of acting quickly. For example, you can explain how taking advantage of a special offer now will save the prospect money in the long run. By painting a clear picture of the consequences of inaction, you can encourage t...
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