Build strong relationships with customers from "summary" of How I Raised Myself From Failure to Success in Selling by Frank Bettger
One of the most important principles in selling is to show genuine interest in your customers. By taking the time to get to know them on a personal level, you can build a strong relationship based on trust and rapport. This means asking them about their lives, their interests, and their needs, and truly listening to what they have to say. When you show customers that you care about them as individuals, they are more likely to feel valued and respected. This, in turn, can lead to increased loyalty and repeat business. It's not just about making a sale; it's about building long-lasting relat...
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