Invest in marketing and PR from "summary" of How I Built This by Guy Raz
When you're starting a business, it's easy to focus all of your attention on the product or service you're offering. After all, that's what you're passionate about. But here's the thing: no matter how amazing your product or service is, no one will know about it unless you invest in marketing and PR. You could have the best widget in the world, but if no one hears about it, it might as well not exist. That's where marketing and PR come in. These are the tools that will help you get the word out about your business and attract customers. Marketing is all about promoting your product or service to potential customers. It's about creating a message that resonates with your target audience and finding the best ways to deliver that message to them. This could involve advertising, social media, content marketing, or a combination of these and other tactics. PR, on the other hand, is about building relationships with the media and other influencers who can help spread the word about your business. This could involve getting coverage in newspapers, magazines, blogs, podcasts, or other media outlets. Investing in marketing and PR is crucial for any business, but especially for startups. When you're just starting out, no one knows who you are or what you do. You need to create awareness and interest in your business, and that's where marketing and PR come in. So, don't neglect these important aspects of your business. Make sure you have a solid marketing and PR strategy in place from the beginning, and be willing to invest the time and resources needed to make it successful. It will pay off in the long run.
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