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Users must invest in a product to increase likelihood of returning from "summary" of Hooked by Nir Eyal
The concept of investing in a product to increase the likelihood of returning is crucial for creating habit-forming products. By asking users to put in some effort, whether it be time, money, data, or social capital, they become more likely to return to the product in the future. This concept is based on the idea that the more users invest in a product, the more they value it. Investment can take many forms, such as filling out a profile, building a network of connections, or creating content. These actions not only benefit the use...
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