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Internal triggers are powerful cues from "summary" of Hooked by Nir Eyal
Internal triggers are powerful cues that prompt people to take action. These triggers are associations stored in the user's memory that tell them what to do next. They are particularly effective because they rely on the user's own emotions and memories, making them highly personalized and compelling. Internal triggers can be thoughts, emotions, or situations that prompt a specific behavior. For example, feeling bored might trigger someone to check their social media feed, while feeling anxious might prompt them to reach for a cigarette. The power of internal triggers lies in their ability to create a sense of urgency and drive action. Once triggered, users are driven by a desire to ...
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