Hooks create habits from "summary" of Hooked by Nir Eyal
The Hook Model is a four-step process designed to connect the user's problem to the company's solution with enough frequency to form a habit. The Hook Model begins with a trigger, an external stimulus that prompts the user to take action. There are two types of triggers: external triggers are cues that prompt the user to take action by informing the user of what to do next, while internal triggers are cues that prompt the user to take action out of habit or routine. After the trigger comes the action phase, where the user takes the simplest action to relieve the discomfort prompted by the trigger. The action phase should be easy to do and require minimal effort on the part of the user. Once the action is complete, the user receives a reward, which is something that satisfies the user's need and leaves them wanting more. Rewards can come in many forms, such as social validation, rewards of the tribe, or rewards of the hunt.
The last phase of the Hook Model is the investment phase, where the user puts something into the product in anticipation of future benefits. Investments increase the likelihood of the user returning to the product in the future and help to strengthen the user's connection to the product. By following the Hook Model, companies can create habits that bring users back to their products repeatedly. This cycle of trigger, action, reward, and investment is what forms the basis of habit-forming products, creating a cycle that keeps users engaged and coming back for more.
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