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Habitforming products foster a sense of ownership from "summary" of Hooked by Nir Eyal
As users invest time and effort into a product or service, they form an attachment that deepens their connection to it. This sense of ownership is crucial for habit formation, as it increases the user's investment in the product. By taking ownership of a product, users feel a sense of responsibility for its continued use. This feeling of ownership can be fostered through a variety of mechanisms, such as customization options, personal data input, or the accumulation of virtual or physical goods within the product. When users feel a sense of ownership, they are more likely to return to the product or service regularly. This regular use further strengthens their attachment to the product, creating a cycle of habit formation. For example, users who have customized their profiles on a social media platform may feel a stronger connection to the platform than those who have not. This sense of ownership motivates them to return to the platform to engage with their customized content, further reinforcing their habit of using the platform. In addition to fostering a sense of ownership, habit-forming products can also leverage users' desire for mastery. By providing users with opportunities to improve their skills or achieve goals within the product, companies can deepen users' investment in the product and increase the likelihood of habit formation. For example, a fitness app that tracks users' progress towards their fitness goals can motivate users to continue using the app regularly in pursuit of mastery. Furthermore, habit-forming products can tap into users' desire for completion by creating a sense of unfinished business. By presenting users with tasks or challenges that they have not yet completed, companies can encourage users to return to the product to finish what they started. This sense of unfinished business can create a sense of tension that drives users to engage with the product repeatedly until they have completed the task.- Habit-forming products that foster a sense of ownership are more likely to succeed in creating user habits. By deepening users' connection to the product through mechanisms such as customization, mastery, and unfinished business, companies can increase user engagement and retention, leading to long-term success.
