External triggers prompt action from "summary" of Hooked by Nir Eyal
External triggers prompt action by informing users of what to do next. These cues can take many forms, such as a notification on our phone, an email in our inbox, or a suggestion from a friend. The key is that these triggers are external to the user - they come from outside sources and serve as reminders or prompts to take a particular action. By tapping into these triggers, companies can guide user behavior in the desired direction.
External triggers can be divided into two categories: paid triggers and earned triggers. Paid triggers are those that companies pay for, such as advertising or sponsored content. These triggers are effective in reaching a wide audience but may not always result in the desired action. On the other hand, earned triggers are those that come from sources such as word-of-mouth recommendations or media coverage. While earned triggers may be more powerful in influencing be...
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