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Establish user habits early in product usage from "summary" of Hooked by Nir Eyal
Establishing user habits early in the product usage is crucial for creating long-term engagement. By getting users to form habits quickly, companies can increase the likelihood of retention and ultimately drive growth. The key to establishing these habits lies in triggering users with external cues that prompt them to take action. These triggers can be both internal and external, such as push notifications or email reminders. By consistently providing these triggers early on, users will begin to associate them with the product, making them more likely to engage with it over time. In order to solidify these habits, companies must also ensure that users are rewarded for their actions. Rewards can come in many forms, such as social validation or a sense of accomplishment. By providing these rewards consistently, companies can reinforce the habit loop and increase the likelihood of continued engagement. Furthermore, companies must make it as easy as possible for users to engage with the product. By reducing friction and eliminating barriers to use, companies can increase the chances that users will form habits early on. This could include simplifying the onboarding process or streamlining the user interface.- Companies can create a foundation for long-term engagement and growth. Ultimately, by building a habit-forming product, companies can increase user retention and drive success in the long run.
