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Build habits that withstand competition from "summary" of Hooked by Nir Eyal
In order to create a habit-forming product, it is crucial to build habits that are able to withstand competition. This means designing products that are not easily replaced by alternatives. By creating a habit that is deeply ingrained in a user's routine, the product becomes indispensable, making it difficult for competitors to displace it. One way to achieve this is by understanding the user's internal triggers and designing products that cater to these triggers. By tapping into the user's emotions and motivations, the product becomes a part of their daily routine, making it hard for competitors to break the habit. Furthermore, creating a habit-forming product involves providing users with variable rewards that keep them engaged over time. By offering rewards that are unpredictable and satisfying, users are more likely to keep coming back to the product, even in the face of competition. Another key aspect of building habits that withstand competition is making the user invest in the product. By getting users to put in time, effort, or data into the product, they become more committed to using it, making it harder for competitors to lure them away.- By focusing on creating habits that are deeply ingrained in the user's routine, providing variable rewards, tapping into internal triggers, and getting users to invest in the product, companies can build products that are able to withstand competition and become an essential part of the user's life.
