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Measure success based on growth metrics from "summary" of Hacking Growth by Sean Ellis,Morgan Brown
To truly determine if your growth experiments are successful, you need to base your judgment on growth metrics. These metrics are the key to understanding whether your efforts are moving the needle in the right direction. When you focus on growth metrics, you are looking at quantitative data that shows how your user base is evolving over time. This data can include things like the number of new users acquired, the retention rate of existing users, and the revenue generated by your product or service. By measuring success based on growth metrics, you are taking a data-driven approach to evaluating your growth strategies. This means that decisions are made based on solid evidence rather than gut feelings or guesswork. It allows you to see what is working and what isn't, so you can adjust your tactics accordingly. Growth metrics provide a clear picture of the impact your growth efforts are having on your business. They help you understand where you need to focus your resources and which areas of your growth strategy need improvement. Without these metrics, you are essentially flying blind, making it difficult to know if you are on the right track.- Measuring success based on growth metrics is essential for any growth team looking to drive sustainable growth. It provides a way to track progress, identify areas for improvement, and make informed decisions about the direction of your growth efforts. By keeping a close eye on these metrics, you can ensure that you are constantly moving towards your growth goals.
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