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Focus on customer acquisition and retention above all else from "summary" of Growth Hacker Marketing by Ryan Holiday
The most crucial aspect of any business, regardless of size or industry, is its ability to acquire and retain customers. Without a steady stream of new customers coming in and existing customers staying loyal, a business simply cannot survive in today's competitive landscape. To succeed in this environment, companies must prioritize customer acquisition and retention above all else. Customer acquisition involves identifying and reaching potential customers, convincing them to try your product or service, and ultimately converting them into paying customers. This process is essential for any business looking to grow and expand its customer base. Without a steady influx of new customers, a business will struggle to sustain itself and achieve long-term success. Equally important, if not more so, is customer retention. Once a customer has been acquired, it is crucial to keep them coming back for more. Repeat customers are the lifeblood of any business, as they tend to spend more, refer others, and provide valuable ...
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