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Stay true to your principles from "summary" of Go-Givers Sell More by Bob Burg,John David Mann

When we talk about staying true to your principles, we're really talking about alignment. That's the key. When your actions are in alignment with your principles and values, you create a powerful force that attracts success. It's like a magnet, drawing people and opportunities to you. Think about it this way: when you know what you stand for, when you have a clear sense of your own values, and when you live by those values consistently, you become a beacon of trust and reliability. People are naturally drawn to those who are authentic and true to themselves. When you stay true to your principles, you build a reputation for integrity and honesty. And that reputation is priceless. It's the foundation of all successful relationships and transactions. People want to do business with those they trust, those they know will always act with honesty and integrity. But it's not always easy to stay true to your principles, especially in the face of temptation or pressure. That's when it's most important to hold fast to what you believe in. Remember, success is not just about making money or closing deals. It's about building relationships, creating value, and making a positive impact on the world. And you can only do that when you stay true to your principles.
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    Bob Burg

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