Develop a deep understanding of your customers' pain points from "summary" of Go-Givers Sell More by Bob Burg,John David Mann
To truly serve our customers, we must go beyond the surface level of understanding. It's not enough to know what they want or need; we must also understand their pain points. What keeps them up at night? What challenges do they face on a daily basis? By developing a deep understanding of our customers' pain points, we can better tailor our products or services to meet their needs. When we take the time to listen to our customers and truly understand their struggles, we can provide solutions that resonate with them on a deeper level...
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