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Strive for fairness in outcomes from "summary" of Getting to Yes by Roger Fisher,William Ury,Bruce Patton
The goal in negotiation is not simply to reach an agreement, but to reach a fair agreement. This involves ensuring that the outcomes of the negotiation are perceived as fair by all parties involved. Fairness is a crucial element in reaching a lasting and satisfactory agreement. It is important to strive for fairness in outcomes because when parties feel that they have been treated fairly, they are more likely to uphold their end of the agreement. Fairness in outcomes can be achieved by focusing on the interests of all parties involved, rather than their positions. By uncovering the underlying interests that are driving each party's position, negotiators can work together to find creative solutions that meet the needs of all parties. This approach helps to prevent any one party from feeling disadvantaged or exploited, ...
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