Adapt your marketing strategy based on feedback from "summary" of Get Clients Now! by C. J. Hayden
When you're in business for yourself, marketing is a continual process of testing and refining. You can't just set your marketing plan in motion and forget about it. You need to pay attention to the results you're getting so you can make adjustments as needed. After all, what worked like a charm for one person might not do a thing for another. The only way to know for sure is to try something out, see how it goes, and then adapt your strategy based on the feedback you receive. Feedback can come in many forms. It might be something as simple as the number of inquiries you receive after sending out a direct mail piece, or as complex as the results of a customer satisfaction survey. Whatever form it takes, feedback is a gift. It gives you valuable information about what's working and what's not. When you pay attention to this feedback and make changes accordingly, you increase your chances of success. Adapting your marketing strategy based on feedback is not about thro...
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