They expect brands to be socially responsible from "summary" of Gen Z Frequency by Gregg L Witt,Derek E Baird
Generation Z holds brands to a high standard when it comes to social responsibility. They are not content with companies simply focusing on profits; they want to see a genuine commitment to making a positive impact on society and the environment. For Gen Z, it's not just about what a brand sells, but also how they operate and the values they uphold. In a world where information is readily accessible, Gen Zers are quick to call out any inconsistencies or lack of transparency from brands. They expect complete honesty and authenticity in a brand's actions, and they are not afraid to hold companies accountable for any missteps or unethical practices. This generation values integrity and expects brands to live up to their promises. Moreover, Gen Z's belief in social responsibility extends ...
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