Mobile marketing is essential when targeting Gen Z from "summary" of Gen Z Frequency by Gregg L Witt,Derek E Baird
When it comes to reaching Generation Z, one thing is clear: mobile marketing is a must. This demographic, born between 1996 and 2010, has grown up in a digital world where smartphones are an essential part of daily life. In fact, for many Gen Zers, their mobile device is the first thing they reach for in the morning and the last thing they put down at night. This constant connectivity means that traditional forms of advertising simply won't cut it with this audience. Instead, brands need to meet Gen Z where they are – on their phones. The key to successful mobile marketing with Gen Z is understanding their unique preferences and behaviors. This generation is highly adept at filtering out unwanted messages, so marketers need to find ways to cut through the noise and grab their attention. One effective strategy is to create content that is not only relevant and engaging but also authentic. Gen Z values transparency and authent...
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