Gen Z values authenticity over perfection from "summary" of Gen Z Frequency by Gregg L Witt,Derek E Baird
This concept is about understanding what is truly important to Generation Z. They are not interested in the facade of perfection that previous generations may have strived for. Instead, they value realness and authenticity in all aspects of their lives. For Gen Z, being genuine and authentic is more valuable than pretending to be perfect. This emphasis on authenticity can be seen in the way they interact with brands, influencers, and each other. In the digital age, where everything is carefully curated and filtered, Gen Z craves genuine connections and experiences. They can easily spot when something is inauthentic or insincere, and they are quick to turn away from it. This generation values honesty and transparency, and they are more likely to trust brands and individuals who are op...
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