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People respond to incentives from "summary" of Freakonomics by Steven D. Levitt

The idea that people respond to incentives is a fundamental concept in economics. It is the notion that individuals make decisions based on the incentives they face, whether those incentives are monetary, social, or psychological. Incentives can take many forms, from financial rewards to social approval or even personal satisfaction. One example of how people respond to incentives is in the realm of crime. Levitt discusses how crime rates can be influenced by changes in incentives. For instance, if the punishment for a particular crime is increased, individuals may be less likely to engage in that criminal behavior due to the higher costs associated with getting caught. On the other hand, if the potential rewards for committing a crime are high, individuals may be more inclined to take that risk. Another example Levitt gives is in the field of education. He explains how students may be motivated to perform better in school if they are given incentives such as good grades, praise from teachers, or even tangible rewards like stickers or prizes. Conversely, if there are no incentives for students to excel academically, they may be less likely to put in the effort required to succeed. The concept of people responding to incentives can be seen in various aspects of life, from business decisions to public policy to personal choices. By understanding how individuals are influenced by incentives, economists can better predict and analyze human behavior. This concept underscores the idea that incentives matter in shaping the decisions we make and the actions we take. It highlights the importance of considering the incentives at play when trying to understand why people behave the way they do.
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    Freakonomics

    Steven D. Levitt

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