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Managers should set challenging yet achievable goals from "summary" of First, Break All the Rules by Marcus Buckingham,Curt Coffman

The key to effective goal-setting lies in striking the delicate balance between pushing employees to achieve more while ensuring that the goals set are within their reach. Setting goals that are too easy may lead to complacency, while goals that are too difficult can demoralize and overwhelm individuals. Managers must aim to challenge their employees with goals that stretch their capabilities and drive them to improve, without setting them up for inevitable failure. When goals are challenging yet achievable, employees are more likely to stay engaged and motivated. They feel a sense of accomplishment when they achieve these goals, boosting their confidence and morale. This sense of achievement drives them to continue pushing themselves to reach even greater heights, fostering a culture of growth and development within the organization. It is essential for managers to understa...
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    First, Break All the Rules

    Marcus Buckingham

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