Demonstrate the value and benefits of your offering from "summary" of Exactly How to Sell by Phil M. Jones
To make a sale, you need to show your potential customer the value and benefits of what you are offering. This is not just about listing features or talking about how great your product is. It's about clearly demonstrating how your offering can help the customer solve a problem or achieve a goal. You need to show them why they need what you are selling and how it can make their life better.
One way to do this is by using real-world examples or case studies to illustrate the benefits of your product or service. People are more likely to understand the value of something when they can see how it has helped others in similar situations. This builds credibility and trust, making it easier for the customer to see the value in what you are offering.
Another important aspect of demonstra...
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