Be honest and transparent with your customers from "summary" of Exactly How to Sell by Phil M. Jones
Honesty and transparency are the cornerstones of any successful business relationship. When you are open and truthful with your customers, you build trust and credibility. This trust is essential for long-term customer loyalty and satisfaction. Customers appreciate when you are upfront with them, even when the news may not be what they want to hear. By being honest and transparent, you show your customers that you value their trust and are committed to doing what is best for them. This level of integrity goes a long way in establishing a positive reputation for your business. Customers are more likely to refer others to you when they know they can trust you to be honest with them. In sales, it can be tempting to exaggerate or withhold information in order to make a sale. However, this approach is short-sighted and can ultimately damage your reputation. It is important to remember that honesty is always the best policy. Customers will appreciate your honesty, even if it means losing a sale in the short term. When you are honest and transparent with your customers, you set yourself apart from the competition. Customers are more likely to do business with someone they trust, even if it means paying a little more. By being truthful in all your interactions, you demonstrate your commitment to integrity and build a solid foundation for lasting relationships with your customers.
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