Be confident and assertive in your sales approach from "summary" of Exactly How to Sell by Phil M. Jones
To be successful in sales, it is imperative to exude confidence and assertiveness in your approach. Confidence is contagious, and when you project certainty in your abilities and what you are selling, potential customers are more likely to trust and follow your lead. Assertiveness, on the other hand, demonstrates that you are in control of the situation and know what is best for the customer. Confidence and assertiveness go hand in hand in the world of sales. Confidence comes from believing in yourself and the value of what you are offering. When you are confident, you are more likely to overcome objections and close the sale. Assertiveness, on the other hand, is about taking charge of the conversation and guiding the customer towards a decision that is beneficial for both parties. One of the key aspects of being confident and assertive in sales is being prepared. Know your product inside and out, anticipate objections, and have a plan for every possible scenario. When you are well-prepared, you will naturally feel more confident in your interactions with customers. Another important aspect is body language. Your posture, eye contact, and tone of voice all play a role in how confident and assertive you appear to customers. Stand tall, make eye contact, and speak clearly and with conviction. These small adjustments can make a big difference in how you are perceived by others. Remember, confidence and assertiveness should not be confused with arrogance or aggression. It is about being self-assured and decisive, while still being respectful and empathetic towards your customers. By finding the right balance between confidence and assertiveness, you can increase your sales effectiveness and build stronger relationships with your customers.
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