Anticipate and address potential objections before they arise from "summary" of Exactly How to Sell by Phil M. Jones
It's not enough to simply address objections as they come up in the sales process. You need to be proactive and anticipate potential objections before they even have a chance to arise. By doing this, you can be better prepared to handle any concerns that may come your way, and you can demonstrate to your prospect that you are paying attention and truly understand their needs and potential hesitations. One way to anticipate objections is to put yourself in your prospect's shoes and think about what objections they might have based on their unique situation. Consider what factors are important to them and what questions they might have about your product or service. By doing this, you can tailor your approach and messaging to address these concerns upfront, rather than waiting for them to come up later in the conversation.
Another key strategy is to be proactive in ad...
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