Search data exposes taboo topics from "summary" of Everybody Lies by Seth Stephens-Davidowitz
When people search for information on the internet, they tend to be more honest than they would be in face-to-face interactions. This is because the anonymity of the internet gives them a sense of privacy and freedom to explore taboo topics that they might not feel comfortable discussing openly. As a result, the data generated from these searches can provide valuable insights into the true thoughts and desires of individuals, revealing hidden aspects of human behavior that are not readily apparent in other forms of data collection. By analyzing search data, researchers can uncover patterns and trends that reflect the collective consciousness of society. For example, searches related to sensitive topics such as sexual preferences, health issues, and po...
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