Online searches provide insights into human behavior from "summary" of Everybody Lies by Seth Stephens-Davidowitz
The data that people share online is a goldmine for researchers trying to understand human behavior. When individuals type their queries into search engines, they often reveal their true thoughts and feelings. This data is unfiltered, reflecting people's innermost desires and fears. Traditional surveys and questionnaires can be limited by social desirability bias, causing people to provide answers they think are more socially acceptable. In contrast, online searches offer a candid glimpse into people's minds. By analyzing online searches, researchers can gain insights that were previously unattainable. They can uncover hidden trends and patterns that shed light on human behavior. For example, analyzing search data has revealed that racial prejudice is more pervasive than many people would like to admit. People may not openly express discriminatory views, but their online searches tell a different...
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