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Google search data can be misleading from "summary" of Everybody Lies by Seth Stephens-Davidowitz

The belief that Google search data provides an accurate reflection of people's thoughts and behaviors is a common misconception. Many assume that since individuals are more likely to be honest when typing into a search engine, the data obtained from these searches must be a straightforward representation of reality. However, this assumption overlooks the complex nature of human behavior and the inherent biases present in online searches. One reason why Google search data can be misleading is that people often search for things that they would not admit to in public. Anonymity plays a significant role in online behavior, leading individuals to explore topics or questions that they would never openly discuss. This discrepancy between public discourse and private thoughts can skew the data and cre...
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    Everybody Lies

    Seth Stephens-Davidowitz

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