Use storytelling to captivate your audience from "summary" of Every Job is a Sales Job: How to Use the Art of Selling to Win at Work by Cindy McGovern
Storytelling is a powerful tool that can be used to captivate your audience and make your message more engaging and memorable. When you tell a story, you are able to create a connection with your audience on a deeper level. This connection can help you to build trust and credibility, which are essential elements of successful selling.
By using storytelling in your interactions with others, you are able to create a more emotional and personal connection with your audience. This can help to keep them engaged and interested in what you have to say. When people are emotionally invested in a story, they are more likely to remember the message and take action on it.
When you are trying to sell...
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