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Listen actively to your customer from "summary" of Every Job is a Sales Job: How to Use the Art of Selling to Win at Work by Cindy McGovern
To truly understand the needs and desires of your customer, you must listen actively. This means more than just hearing their words - it requires full attention and engagement. Active listening involves not only hearing what is being said, but also understanding the emotions and intentions behind the words. By listening actively, you can uncover valuable information that will help you tailor your approach and meet the customer's needs effectively. One key aspect of active listening is to ask open-ended questions. These questions encourage the customer to elaborate on their thoughts and feelings, providing you with deeper insights into their concerns and preferences. By asking open-ended questions, you demonstrate your genuine interest in understanding the customer's perspective and show that you are committed to finding the best solution for them. Anoth...
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