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Be genuine in your approach from "summary" of Every Job is a Sales Job: How to Use the Art of Selling to Win at Work by Cindy McGovern

Being genuine in your approach is crucial in building trust and creating strong relationships with others. When you are authentic and sincere in your interactions, people are more likely to believe in you and your message. This authenticity shines through in your body language, tone of voice, and overall demeanor, making you more approachable and relatable. In sales, being genuine means truly caring about the needs and concerns of your customers. It involves listening actively to their feedback, addressing their questions honestly, and providing solutions that are in their best interest. By putting the customer first and showing empathy, you demonstrate that you are not just in it for the sale, but for their long-term satisfaction. In the workplace, being genuine also applies to how you communicate with your colleagues and superiors. By being open and honest in your interactions, you build credibility and foster a positive work environment. People are more likely to trust and respect you when they know you are authentic and transparent in your dealings. Moreover, being genuine in your approach helps you stand out from the competition. In a world where many people are trying to sell themselves and their ideas, authenticity is a rare and valuable trait. When you are true to yourself and your values, you differentiate yourself from others who may be putting on a facade to impress.
  1. Being genuine in your approach is not just a sales tactic, but a way of life. It is about being true to who you are, building trust with others, and creating meaningful connections that last. So, the next time you are in a sales meeting, a job interview, or a casual conversation, remember to be authentic and sincere – it will take you far in both your personal and professional relationships.
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Every Job is a Sales Job: How to Use the Art of Selling to Win at Work

Cindy McGovern

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