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Focus on delivering value over meeting deadlines from "summary" of Escaping the Build Trap by Melissa Perri

When organizations prioritize meeting deadlines over delivering value, they often fall into the trap of focusing on output rather than outcomes. This mindset can lead teams to rush through the development process, cutting corners and sacrificing quality in the name of meeting arbitrary timelines. In doing so, they fail to truly understand the problem they are trying to solve or the needs of their customers. By shifting the focus to delivering value, teams can break free from this trap and ensure that their efforts are directed towards creating meaningful solutions that address real user needs. This requires taking the time to thoroughly research and validate the problem, as well as continuously seeking feedback from users to iterate on solutions. In doing so, teams can ensure that they are building the right thing, rather than just building things right. When value delivery is the primary goal, deadlines become less rigid constraints and more flexible guidelines. This allows teams to prioritize quality and user satisfaction over simply getting features out the door on time. By focusing on delivering value, teams can avoid the pitfalls of the build trap and ensure that their efforts are aligned with the needs of their users.
  1. The key to success lies in balancing the need to deliver value with the constraints of time. By prioritizing value delivery over meeting deadlines, teams can ensure that their efforts are focused on creating meaningful outcomes for their users. This requires a shift in mindset, as well as a commitment to continuous learning and improvement. By doing so, teams can escape the build trap and create products that truly make a difference.
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Escaping the Build Trap

Melissa Perri

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