Emotions play a key role in design success from "summary" of Emotional Design by Don Norman
Design is not just about functionality - emotions play a crucial role in determining the success of a product. While it is important for a design to be usable and efficient, it is equally important for it to evoke an emotional response in the user. Emotions have a significant impact on our decision-making process, influencing our perceptions and behaviors in ways that are not always rational or logical. When it comes to design, there are three different levels that need to be considered - visceral, behavioral, and reflective. The visceral level is the immediate, instinctual reaction that a design elicits in a person. This level is all about appearances and aesthetics, and it plays a key role in capturing the user's attention and drawing them in. The behavioral level is concerned with how a design functions and how easy it is to use. This level is about the practicality and usability of a product, and it is crucial for ensuring that users can interact with the design effectively. The reflective level is the highest level of emotional design, and it is concerned with the meaning and significance that a design holds for a person. This level is about the emotional connections and memories that a design evokes, and it is what makes a product truly resonant and meaningful. By designing with emotions in mind, designers can create products that are not only functional and efficient but also engaging and meaningful.- Helping them create products that resonate with users on a deeper level. By understanding the different levels of emotional design and taking into account the visceral, behavioral, and reflective aspects of a product, designers can create products that are not only appealing and easy to use but also meaningful and memorable. Ultimately, emotional design is about creating products that speak to the heart as well as the mind, and it is this emotional connection that can truly set a design apart and lead to its success.
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