Emotional resonance builds brand loyalty from "summary" of Emotional Design by Don Norman
The emotional connection that we form with a brand is what ultimately determines our loyalty towards it. This emotional resonance is a powerful force that can influence our decisions and behaviors. When a brand is able to evoke positive emotions in us, such as happiness, excitement, or nostalgia, we are more likely to develop a strong attachment to it. This attachment goes beyond just liking a product or service - it becomes a part of our identity, a reflection of who we are as individuals. Brand loyalty is not just about repeat purchases or customer retention - it is about forming a deep, meaningful relationship with a brand that transcends transactions. This emotional bond is what keeps us coming back for more, even when there are other options available. It is what motivates us to recommend the brand to others, to defend it against criticism, and to forgive any shortcomings or mistakes. In today's competitive marketplace, where products and services are in...
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