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Emotional engagement enhances satisfaction from "summary" of Emotional Design by Don Norman

Engagement is crucial in design. When users are emotionally engaged with a product, they are more likely to be satisfied with it. Emotional engagement can be fostered through various design elements such as aesthetics, usability, and functionality. These elements work together to create a holistic experience that resonates with users on a deeper level. Aesthetics play a significant role in emotional engagement. People are naturally drawn to visually appealing things. When a product looks good, users are more likely to feel a positive emotional response towards it. This emotional response can lead to increased satisfaction with the product overall. Usability...
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    Emotional Design

    Don Norman

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