Emotion is a fundamental aspect of design from "summary" of Emotional Design by Don Norman
Design is not just about creating products that work well; it is also about creating products that evoke positive emotions in the people who use them. Emotion plays a critical role in determining how people perceive and interact with a design. A well-designed product not only meets the functional needs of users but also elicits an emotional response that enhances their overall experience. Emotions are integral to the design process because they influence how people perceive and interpret the world around them. When people interact with a product, they form emotional connections based on their experiences, memories, and beliefs. These emotional connections can have a significant impact on their attitudes towards the product and their likelihood of using it again in the future. Designers must understand the emotional needs and desires of users in order to create products that resonate with them on a deeper level. By tapping into users' emotions, designers can create products that are not only functional but also meaningful and engaging. Emotionally engaging designs can create a sense of delight, satisfaction, and connection that goes beyond mere utility. Emotional design seeks to create products that are not only usable but also pleasurable to use. By incorporating elements that evoke positive emotions, such as beauty, novelty, and playfulness, designers can create products that are more engaging and memorable. Emotionally engaging designs can foster a sense of attachment and loyalty among users, leading to long-lasting relationships with the product and the brand.- Emotion is a fundamental aspect of design because it influences how people perceive, interact with, and form connections with products. By designing products that evoke positive emotions, designers can create more engaging, meaningful, and satisfying experiences for users. Emotionally engaging designs have the power to captivate users, foster loyalty, and ultimately contribute to the success of a product in the market.
