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People's beliefs are influenced by the frames they are exposed to from "summary" of Don't Think of an Elephant! by George Lakoff

The frames that people are exposed to play a crucial role in shaping their beliefs. These frames act as mental structures that shape the way we perceive the world around us. They are essentially the lenses through which we view reality. Our beliefs are not formed in a vacuum; rather, they are influenced by the frames that we encounter in our daily lives. These frames are often created and reinforced by the language we use. For example, when we hear certain words or phrases repeated over and over again, they can become embedded in our minds and influence our thoughts and beliefs. Moreover, the frames that we are exposed to are not random. They are often strategically crafted and disseminated by individuals or groups with specific agendas. These frames are designed to evoke certain emotions, thoughts, and reactions in order to shape public opinion and influence decision-making. It is important to be aware of the frames that we are exposed to and to critically evaluate them. By understanding how frames work and being able to identify them, we can better analyze and interpret the information that is presented to us. This awareness can help us resist manipulation and make more informed decisions based on facts and evidence rather than emotional appeals.
  1. By recognizing the power of frames in shaping our beliefs, we can become more conscious consumers of information and more active participants in shaping our own perspectives and views on the world.
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Don't Think of an Elephant!

George Lakoff

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