Framing is crucial to how we understand and perceive issues from "summary" of Don't Think of an Elephant! by George Lakoff
Framing is crucial to how we understand and perceive issues. When we hear a word, our brains automatically evoke a neural circuitry, creating a frame. This frame is a mental structure that shapes the way we think about a particular issue. It determines what information is relevant and what is not, influencing our understanding and perception. Frames are not neutral; they are imbued with values, emotions, and moral judgments. They can either strengthen or weaken certain concepts, affecting our opinions and decisions. For example, the frame of “tax relief” implies that taxes are a burden, leading us to view tax cuts as beneficial. This frame subtly promotes a conservative economic agenda, shaping public discourse and policy debates. Furthermore, frames are often unconscio...
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