Frames can influence not only beliefs but also behaviors from "summary" of Don't Think of an Elephant! by George Lakoff
Frames are mental structures that shape the way we see the world. They are not just abstract ideas, but they have real consequences in our beliefs and behaviors. When we think in terms of a particular frame, we are more likely to accept certain ideas and reject others. This is because frames activate certain neural circuits in our brains that make us more receptive to information that fits within that frame. For example, if we frame an issue in terms of "freedom" versus "restriction," we are more likely to support policies that we perceive as promoting freedom, even if they have negative consequences. This is because the freedom frame triggers a positive emotional response that overrides our rational evaluation of the situation. As a result, we may act in ways that are not in our best interest, simply because we are operating within a particular frame. Frames can also influence our behaviors by shaping the way we interpret situations and make decisions. For instance, if we frame a person as an "enemy," we are more likely to view their actions as hostile, even if they are not. This can lead to conflict and misunderstanding, as we respond to perceived threats rather than actual intentions. In this way, frames can become self-fulfilling prophecies, causing us to act in ways that reinforce our initial assumptions.- We must first change the frames that shape them. This requires a conscious effort to reframe issues in a way that promotes more constructive thinking and action. By challenging the frames that limit our understanding and constrain our choices, we can open up new possibilities for positive change. Ultimately, by recognizing the power of frames to influence our beliefs and behaviors, we can become more aware of the ways in which our thinking is shaped by the frames we use.
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