Frame issues in a way that appeals to people's emotions from "summary" of Don't Think of an Elephant! by George Lakoff
When we talk about framing issues, we're talking about much more than just presenting facts or arguments. It's about shaping the way people think about a particular topic by appealing to their emotions. This is crucial because people are not purely rational beings; our emotions play a significant role in how we perceive and understand the world around us. By framing issues in a way that appeals to people's emotions, we can tap into their values, beliefs, and experiences. This allows us to connect with them on a deeper level and make our message more resonant and compelling. Emotions have the power to motivate action and drive decision-making, so it's essential to harness them effectively when trying to influence public opinion. When we frame issues in a way that appeals to people's emotions, we're not trying to manipulate or deceive them. Instead, we're simply recognizing the reality of how human beings process information and ...
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