An effective frame appeals to the audience's values and emotions from "summary" of Don't Think of an Elephant! by George Lakoff
An effective frame is one that resonates with the audience's values and emotions. When you frame an issue in a way that aligns with what people care about and triggers their emotions, you are more likely to capture their attention and persuade them to see things from your perspective. This is because our values and emotions play a significant role in how we perceive and interpret information. By appealing to the audience's values, you are tapping into what they hold dear and important. This allows you to establish a connection with them on a deeper level, making your message more compelling and relatable. When people feel that you understand and share their values, they are more likely to be receptive to your ideas and arguments. Emotions also play a crucial role in framing. By triggering certain emotions, you can evoke a strong response from your audience, influencing their thoughts and actions. Emotions have the power to shape our perceptions and decisions, making them a powerful tool in framing discourse. To craft an effective frame that appeals to values and emotions, you need to understand your audience and what matters to them. By speaking their language and addressing their concerns, you can create a frame that resonates with them on a personal level. This requires empathy and insight into the mindset of your audience.- Framing is about packaging your message in a way that speaks to the heart of your audience. By appealing to their values and emotions, you can make your message more persuasive and impactful. This is why understanding the power of framing is crucial in shaping public discourse and influencing opinions.
