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Consistently placing important information where users expect to find it is crucial from "summary" of Don't Make Me Think, Revisited by Steve Krug
Placing important information where users expect to find it is a critical aspect of creating a user-friendly website or application. It is something that requires careful consideration and strategic thinking. When users visit a website or use an app, they have certain expectations about where they will find specific information. If these expectations are not met, it can lead to confusion and frustration. By consistently placing important information in locations where users naturally look for it, you can enhance the overall user experience. This means adhering to established conventions and best practices in web design, such as placing the logo in the top-left corner of the page, including a search bar in the header, and placing navigation links at the top or side of the page. These conventions have become standard because they work well and are famili...
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