Stay true to your unique selling proposition from "summary" of Do More Faster by Brad Feld,David G. Cohen
When building a startup, it is crucial to establish your unique selling proposition (USP) early on and stay true to it throughout your journey. Your USP is what sets you apart from your competitors and attracts customers to your product or service. It is the reason why customers choose you over others in the market. Your USP should be clear, concise, and easily understandable by your target audience. It should highlight the value that your product or service brings to customers and demonstrate why it is better than what is currently available in the market. Your USP is the foundation of your marketing strategy and should be incorporated into all aspects of your business, from product development to sales and customer service. Staying true to your USP means not getting distracted by trends or trying to be everything to everyone. It means staying focused on what makes your product or service unique and constantly reinforcing that message to your customers. By consistently delivering on your USP, you build trust and credibility with your audience, which can lead to long-term success for your startup.
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