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Future marketing will integrate augmented reality and immersive experiences from "summary" of Digital Marketing Trends and Prospects by Dr. Shakti Kundu
As digital landscapes evolve, the fusion of augmented reality (AR) with immersive experiences is poised to transform marketing strategies. AR allows brands to overlay digital content onto the real world, creating a seamless blend that resonates deeply with consumers. This technology enhances engagement by offering interactive and personalized experiences, enabling customers to visualize products in their own environments before making a purchase. Immersive experiences invite consumers to participate actively rather than passively receive information. Through techniques such as virtual reality (VR) and 360-degree videos, brands can transport users into a different realm, fostering deeper emotional connections. These experiences can evoke stronger brand loyalty as customers feel a sense of belonging and attachment to the brand narrative. The integration of these technologies caters to the growing consumer expectation for innovation and personalization. As shoppers become more discerning, the ability to tailor experiences ...
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